Making the Apartment Wear its Sunday Best

I have been a fan of digital photography ever since I held my first 1MP camera back in high school.  Since then I’ve gone through about 4-5 iterations of cameras, as new technologies come out and/or the most recent one left this world in a watery grave off a pier in Maine (sigh).  Through relative magic, I have been able to catalogue 10 years of activities as best I can.  It started out that every picture was deemed amazing, though now I share only those with a bit more personality or professional quality to them as a poorly lit, flash heavy, up close and glisteny photo does nobody any good.

Real estate has gone the same way.  It is no longer acceptable to use just any photo to attract buyers, almost every sale and some rentals (over a certain monetary threshold) get the full treatment.  The new moves involve staging, editing and photographers with degrees or portfolios out the wazoo.  As mentioned in this NYT article on the art of real estate photography, the photographs are the bait that lures in a potential customer.  This theory makes perfect sense though it has evolved from the days where a single photo of the outside of a home was enough to draw attention.  Today it is all about multimedia with videos and picture tours.  If you are going to be noticed, you better have the photos done right.  If you click on the link to the article, you can swipe a bar across the front picture that shows the difference between a regular photo and a photo done right.  I like this tehc and have not seen it before.

For more examples of good photography, check out these photos of one of our listed Townhouses: 432 West 22nd. 

The pictures have superb lighting, a wide-angle to the lense to capture the whole room and the colors really pop.  truth be told this is a townhouse that is spacious and well designed so it lends itself to good photography.  If you want to learn more about this property and other listings, click here.